The cost of the ordering process is relatively high for the short term run. Therefore many printing companies are trying to optimize their business operations for competing in this niche. However, a web to print solution is now a good standard for the short term run, allowing the printer to keep costs in line. W2P solution allows the shoppers to create designs and submit the orders by themselves, limiting the interaction with the printing staff. Due to this fewer labor hours are required, and high-quality products can be expected.
The W2P implementation will be very advantageous for the print houses, corporate clients, and the general public to access the private or public online catalog where the changes at the last moment to the pre-press are possible